Capabilities

STRATEGIC PLANNING

  • Industry research
  • Competitor analysis
  • Demographic research
  • Psychographic research
  • Focus groups
  • Surveys
  • Marketing plans
  • Promotional calendars
  • Media calendars
  • Advertising schedules

PUBLIC RELATIONS

  • News releases
  • Press kits
  • Press conferences
  • Website copy
  • Feature articles
  • Media interviews
  • Article placement
  • Website coordination

GRAPHIC DESIGN

  • Brochures
  • Newsletters
  • Annual reports
  • Training materials
  • Point-of-sale
  • Presentations

CORPORATE IDENTITY

  • Logos
  • Collateral materials
  • Corporate slogans
  • Mission statements
  • Signage
  • Stationery packages

ADVERTISING

  • Concepts
  • Campaigns
  • Copy writing
  • Design
  • Placement
  • Direct mail

EVENTS & PROMOTIONS

  • Grand openings
  • Seminars
  • Conferences
  • Trade shows
  • Fund-raising

 


social_mediaMany business owners are both stymied and intimidated about using social media to reach customers. The time commitment and technical expertise can be daunting - which is why I. Salsman PR has launched a new service - The Social Media Toolbox -- for businesses that have neither the time, personnel or expertise to keep up with social media. Every "tool" is offered on an a la cart basis to keep costs reasonable. Here's what we can do for your company:

  • Write, manage, promote and optimize blog content
  • Monitor blogs and social networks
  • Set up online communities on Facebook, LinkedIn, Twitter and other social engagement tools
  • Optimize search engines for press releases
  • Develop video content for on sites such as YouTube, Google Video, and Yahoo! Video
  • Manage web site content to keep it fresh and updated
  • Monitor and analyze web site hits
  • Write, post and distribute e-newsletters to your database to drive web site traffic

IRIS SALSMAN

Iris provides services to clients in a wide range of industries including accounting, architecture, construction, education, healthcare, hospitality, retail and technology, garnering a host of awards and recognition along the way. Her expertise includes strategic planning, creative concept development, media relations, copy writing and event planning.

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