100 percent of the people who don't know about you won't use you.It sounds simple and obvious, but it's a lesson that many companies still haven't learned. There's a popular thought that in these tough economic times, advertising and public relations are luxuries that just can't be afforded. Wrong! This couldn't be further from the truth. Advertising isn't an expense - it's an investment in the future of your business. These are the times in which advertising is more important then ever. In fact, a series of six studies show that advertising consistently during recessions not only increases sales but increases profits.
In addition to advertising, savvy media placement can be a strong way to keep your business flourishing. Articles in specific publications, radio interviews and a strong online presence all contribute to helping youweather the economic storm. Although it's a challenge, these are some ofthe most opportunistic times in years. The bottom line is: stay close to your customers and never stop looking for new ones. It is much easier to improve your position in your customers' minds than to catch their attention once they've forgotten about you.
You want to make sure you go that extra mile for your customers. And it doesn't have to be an expensive mile. Just make sure you find ways to exceed customers' expectations and earn their loyalty. Rather than tell someone how great your product or service is, encourage consumers to draw the conclusion themselves. Business author Tom Peters tells the story of a visit to a neighborhood convenience store. The credit card machine was being a problem and it took several minutes for the card to clear. As the cashier was finishing bagging his groceries, he turned to leave. Before he could get out the door, the cashier reached into a jar of two-cent mints. He pulled one out and dropped it into Tom's bag saying, "The delay you experienced was inexcusable. I apologize and hope it doesn't happen again. Come back soon." For just two cents, he bought Tom's loyalty for life.
You'd be surprised how much a little gesture can completely frame a customer's outlook in a positive way!
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One hundred percent of the people who don’t know about you won’t use you. That’s why our primary… -
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