Never Have to Eat Your Words
I recently received a newsletter from NJC Printing that contained a great article about business etiquette. The author, Catherine Franz, offered some useful tips about business lunches.
Put on Your Best Face
It’s hard to go a full day without hearing the word “Facebook” come up in a conversation. Once thought to merely be a passing fad, Facebook has become the biggest outlet of the social media world.
Facebook has evolved since its birth, however. It’s not just a way for college kids to publish questionable photos on the web. Facebook has become one of the most effective business tools to get your message across online. Forget about those quizzes that can determine, if you were a “Mixed Drink,” what kind you’d be. Your Facebook page is a great way for you to interact directly with your publics. Your customers can feel like their voice is being heard, and you can address their concerns efficiently.
You might be wondering “Why do I need to bother with a Facebook page if I’m just a small business.” Well, a page may better for business than you think. Here are some some reasons why:
Pick Up The Phone!
It’s hard to believe that we’re already a third of the way through summer! The good news is: we still have two months to go until Labor Day. The bad news? What do we have to show for our labors over the last month?Despite the rain and the heat – both of which provide lame excuses for our entrepreneurial inertia – it’s time to stop blaming The Economy and, instead, get on the ball and DO SOMETHING. Here’s a great idea to inspire you to action.
Use the phone. Go through your database and pick out a dozen reliable referral sources you haven’t heard from lately. Call each of them and have a friendly chat, beginning with asking them what’s new and how business is going. After you’ve shown interest in their business, say “maybe we can help each other.” Suggest that you get together to brainstorm ways to generate more referrals. Each of you should bring a list of prospects and strategize how you can connect with them. Make an action plan and schedule a time to follow up with each other. The old adage that “two heads are better than one” really works because – together -- you will create positive energy, new ideas and more business.
Look for another great idea in our next blog. Meanwhile, let us know if the referral strategy produces results for you.
Don’t Get Tangled Up in the Web
We get asked so many questions about websites. And let’s face it, without a quality website, your company has as much credibility as a supermarket tabloid. So, how do you create a website that is interesting and informative, and will entice visitors to return often?Here are a few dos and don’ts when it comes to putting together a professional website. Most of these tips are aimed at service businesses, but you’ll want to include some of the same information on other sites as well. We’ll tackle tips for product-oriented sites in future blogs.
Making Your Competition Irrelevant
Every business person we know spends a lot of time worrying about the competition and how they stack up. Never fear! If you are concerned about competitors gaining on you, here are a few tricks of the trade that will render your competition irrelevant. Even with so much information bombarding clients and prospects, it is still possible to keep their attention—and even speed up their decision to buy from you rather than your rivals!
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