And the Winner is...

If Ryan Seacrest teaches us anything, it’s that winning a contest is a great way to gain exposure and publicity among your target audience. But American Idol references aside, a growing number of corporations, nonprofits and universities are giving small companies a chance to make a name for themselves through contests. However, many small businesses aren’t taking advantage of this simple tool for growing their brand. Entering award competitions is a great way to inexpensively promote your business and reap significant rewards – even if you don’t win first place.

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Survey Says…

You may think you know what your consumer wants, but the facts could surprise you. One of the most important aspects of doing successful business is the ability to evolve along with the needs of your customers. And how do you know what they want if you don’t ask them? The reality is you don’t, and the best way to stay informed is by regularly conducting surveys.

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Get Linked Up!

Of all the tools in the ever-growing social media world, LinkedIn is one of the most unknown and under-utilized. Although it doesn’t have the media exposure of Facebook and Twitter, LinkedIn is just as, if not more, important to your business.

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Avoid Sub-Standard Subject Lines

One of the biggest obstacles involved in e-marketing is to get your reader to actually open the email you have sent them. For the most part, people do not like to be sold things. They don’t want to open an email if they know that it is just going to be someone trying to persuade them to try a new product or service. They have to want to open the email, and the only way to do this is through a creative subject line.

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